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Advisory Rebooted: part of the Digital Accountancy Week Advice

Advisory Rebooted: part of the Digital Accountancy Week Advice 150 150 Cypher

Advisory Rebooted: part of the Digital Accountancy Week Advice

Last week I was delighted to speak at this year’s Digital Accountancy Week

It was a virtual event and I enjoyed a ‘fireside chat’ with a representative of Fathom, who provide our state-of-the-art business performance and planning software. Out topic was called ‘Advisory Rebooted’ and was designed for us to discuss, moving forward, the way accountants should package and offer this value-add service to their clients.

There are many advisory services; including cash flow forecasting, revenue projections for future planning, and budgets vs. actual reviews. These services are usually bundled up and sold as an additional service, typically on a quarterly basis. But rather than get into specific details of what is or isn’t offered in this service, instead we discussed a new approach to how these services are offered and how clients can benefit from this change of focus.

For transparency, at Cypher, we operate a monthly retainer model; all of our clients pay us a flat monthly fee and this gives them full access to the team, whenever they want. Some months clients will speak to us a lot – and get a lot for their money- but some months they are happy and just check in for ten minutes at a time and the investment from our side evens out. We have shifted our focus away from ensuring someone had done an hour of billable time and that have made money from it, because, trust me, that’s not what our clients want.

In general, we have seen a shift away from the need for a big advisory product. Now our quarterly client meetings aren’t driven by the quarterly reporting pack, but rather our advisory services are built in, throughout the quarter and clients are drip fed their information in a timely manner. It still acts as a driver for other services; let’s say, for example, that a client is about to buy another restaurant or take the lease on another office space, this still requires a cash flow forecast and a business plan and some KPIs, so we focus on building that pack and then delivering it.

The value for our clients is that they can speak to us for 30 minutes a day, every day, in the weeks leading up to the purchase, which makes them feel comfortable. And this isn’t about the nuts and bolts of the purchase, this is for things like ‘have you got the till set up?’, ‘how are you recruiting?’, ‘will you take out a loan from the brewery, or a corporate finance company or are there better products on the market?’

It’s a softer form of advisory, but it suits us and our clients because we wrap it up in one fee. If we were charging for it by the hour, then it would be much less attractive and much harder to sell. You don’t want to ambush your client with a different bill every month for the ad-hoc 45 minutes here and there.

As we all know, potentially the UK is on the brink of another nationwide lockdown or firebreak. It’s important that as a business- and a sector- we learn our lessons from lockdown part 1 and adapt accordingly. As a team we decided that when we came out of the first lockdown if we had the same level of clients, paying us the same level of monthly fees, with no-one dropping out, that would be a considerable win. So we made sure that during those initial weeks we gave all of our clients what we called ‘Lifeboat calls’ and just made sure that each business owner knew their options, understood the support that was on offer and that we were available for them.

In fact, we experienced a 60% growth in client business and took on more business in that time than we had during the previous half of the year. The reason cited by almost every new business was the same; we were visible and were there for our clients, whereas their current accountants were not. They just didn’t get any contact from them at a time when perhaps they needed it most.

After that initial period we realised that we were getting quite a lot of emails requesting a ten minute call with member of the team. So as a result of these early efforts, now two hours a day is blocked out in our diaries. If a client calls in the morning, we know can fit them in by the afternoon of the next day. The whole point of offering a ‘you can get hold of us anytime service’ is that clients can actually get hold of us. It falls down if we don’t have any time to actually get back to them.   Business owners, if they have a problem with something, are used to calling someone and getting it resolved very quickly, accountancy needs to be like that.

To facilitate this instant feedback, we have also changed some of our channels of communication. We have a number of clients on our Slack system and many choose to WhatsApp us on a regular basis – even with gifs. We created the WhatsApp group initially so that during early lockdown, when so much new and complex information was being circulated, we could create videos that acted like a daily briefing and explained the impact for small businesses. We wanted to get ourselves out there, get in front of as many businesses as we could and offer up to date, accurate advice. WhatsApp seemed the most suitable way of doing this.

Typically, the WhatsApp chat it is more informal; it is for one line questions that require a single word or one-line answer, it’s not for a big tax advisory report. The feedback we get from clients is that if your clients can’t get hold of you then they will go elsewhere. A lot of bad will has been generated in lockdown when business owners couldn’t get hold of their accountants or support services when they needed them most. You have to be able to put your arm around your clients, or someone else will.

There are certain clients of course, that still take a scheduled, quarterly meeting with us, but there needs to be an absolute reason to use this model. If the calls are about something small that we can advise on immediately then we wouldn’t look to schedule further meetings unnecessarily. For clients that are growing or pivoting into something else, then the quarterly meeting is still core to their support, but every client gets a base line level of advisory service that they can understand and that they can buy into.

Digital Accounting Software like Xero allows for real time feedback and assessment on a business’s figures, performance and cash flow. We are simply changing our business model to offer an advisory service and level of human interaction to match. Now we are where our clients are, whether this is on Slack, WhatsApp or Facebook Messenger. The chat is less formal and it allows for an instant response, even if we can’t solve the problem there and then. Rather than set up an email and start to type a ‘Dear client’ note, it moves quickly and questions can be answered quicker, which reflects the relationship we have with clients. We see ourselves as more a friend in the phonebook than a big expensive corporate accountant.

I finished my interview with two bits of advice…

The first is to speak to speak to your clients; we have a rule that if we haven’t spoken to our clients in four weeks that we make time and we call them, just to check in. The second was to find a way of getting rid of email from your business, it is life changing.

If you would like more information on how we can help you and your business get in touch.

Cypher is backing the Government’s Kickstart Scheme

Cypher is backing the Government’s Kickstart Scheme 150 150 Cypher

Cypher is backing the Government’s Kickstart Scheme

In September, the Government announced the launch of its new £2billion Kickstart scheme which is designed to fund six-month, paid, job placements for people aged between 16 and 24 who are on Universal Credit and at risk of long-term unemployment.

The Chancellor of the Exchequer, Rishi Sunak, launched the scheme in a bid to help hundreds of thousands of youngsters across the UK into work. But there was a catch – to qualify for funding, businesses had to be able to offer a minimum of 30 placements. As most of the businesses in Oxfordshire- and certainly amongst our client base -are SMEs this meant there was a real possibility that businesses and young people locally would miss out on the scheme altogether.

We think that the Kickstart scheme represents a fantastic opportunity for local businesses to develop young talent and fuel the Oxfordshire economy and following a bit of research, we discovered that the solution was to set ourselves up as a facilitator and manage the process collectively on behalf of several firms.

We shared this idea with our clients and wider network and the response has been phenomenal. So, this month, Cypher has stepped up and created an umbrella organisation to enable multiple local firms to unite and access funding and create jobs to enable young people in Oxfordshire to launch their careers utilising the Government’s Kickstart programme.

So far, we have been really pleased to see so many people pulling together to make it work locally. Already a number of our clients have signed up to offer jobs in sectors including property, hospitality, accountancy, law, and various trades. Here at Cypher we are also taking part and will be offering a trainee accountant role.

Via the KickStart scheme, companies receive 100% of an employee’s pay at the age-related national minimum wage to cover 25 hours per week, as well as a one-off grant of £1,500 to cover National Insurance and pension contributions. The whole scheme is a win, win for everybody.

It means that employers can source ambitious young people and train them with the safety net of the first six months fully funded with no obligations to continue. It means local young people can receive the help they deserve at such a challenging time to get their feet on the career ladder.

As part of our commitment to this programme, the team at Cypher, will gather all the jobs and company information from each firm and manage online applications to the Department for Work and Pensions. You’re welcome!

There’s probably never been a wide-spread situation where people are joining professional services firms from being on Universal Credit. It’s unprecedented, but we feel that young people locally deserve a break and small business deserve the backing to support them


If you would like to know more about the Kickstart scheme and how your business could benefit, get in touch via this form and a member of the Cypher team will be in touch.

    Why it’s time for Business Owners to Buy Electric Cars

    Why it’s time for Business Owners to Buy Electric Cars 150 150 Cypher

    Why it’s time for Business Owners to Buy Electric Cars

    From the 1st September, the new 70 registration plates have been released, as the DVLA makes a change to its car registration system.

    This new system will see 2s and 7s in the number plate throughout the 2020 decade. It is a time that many business owners will be considering upgrading or changing their car. Up until recently, if you’d asked your accountant if you should buy a car through your business, the answer would almost always have been no, because the Benefit in Kind tax you would pay to run that car through your company would far outweigh any tax relief you got on the vehicle.

    However, that all changed quite recently, and we are now in a position where, if you buy an electric car, then the benefit in kind tax is zero percent. And as anyone with even rudimentary maths can tell you, zero percent of anything is zero! Last month, I got to drive a Jaguar i-pace, Jaguar’s first all-electric model and winner of an incredible 62 awards, including an unprecedented treble of World Car of the Year Awards. It boasts the best part of 400 horsepower and some 513 lbs of torque, which means it can get from 0-60 in under 5 seconds with a top speed of just over 120 mph and has a range, albeit a little optimistic of around 250 miles per charge.

    Watch our Top Gear style video to see how an electric car can save you £000’s in tax. 

    It’s an impressive machine, but what it even more impressive are the tax savings you can now benefit from by having a car like this in your business. The benefits of buying a car through your business are quite straightforward. You now get 100% of the cost of the car off set against your profits – on which you pay corporation tax.

    Let’s go back to the i-pace; it is on the forecourt for around £65,000 and at that sale price equates to around £12,500 off your Corporation Tax bill. And, what’s more you get to drive one hell of a car. The Benefit in Kind Tax will stay at 0% until April 2021 but then will rise to only 1%, then 2% until 2024.

    If that isn’t reason enough, then consider this; if you are currently funding your car privately, but using it for business, then the money you are using has already had tax deducted. If you are taking a salary or dividends out of your business then HMRC are charging you tax on those funds before you make any payments. But, now, if the company buys the car, then not only do you save all that good Corporation Tax relief on the price of the car, plus the running costs, but you also get to keep more of the money you do take out – because you aren’t funding the car – or you take less out in the first place, so pay less personal tax on it. Either way it’s a win, win.

    For a really good example of the savings you can now make, compare the tables below that show the monthly costs of the i-Pace (left) to a Jaguar f-Pace (right); a £40,000 diesel model of a lower spec.

    If you are in the 40% personal tax bracket, it could be as much as £504 a month!

    Or you could decide to lease the car, and make monthly payments but never actually own it and have to give it away at the end. If you choose this route you still get the tax relief on the lease payments, and also get to recover some VAT, (which you don’t do with the outright purchase) and the Benefit in Kind tax stays exactly the same. Using this route, the tax savings are significantly reduced, but you are laying out a lot less cash up front.

    Over a three-year lease the tax relief looks something like this:

    Now you might be thinking that this is all well and good, but you don’t have £65,000 to spend on a car, whether that is through the business or not. Well that is fair enough, I have used the i-Pace as an example, but in true BBC fashion, other electric cars are available. You can get one from around £25,000 and as long as it is new and electric then you can still benefit from all the tax savings!

    If you are a business owner, who drives a car, and wants to save some tax, then you should seriously consider making your next vehicle an electric one and for the first time perhaps, do it through your business.

    Get in touch

    If you would like help with choosing the right car, we know lots of great places to start, but if you are interested in really saving some money, then give the top gear team at Cypher a call and we will be happy to help you out.

    How to Take Money Out of Your Limited Company

    How to Take Money Out of Your Limited Company 150 150 Cypher

    How to Take Money Out of Your Limited Company

    Let’s be honest, the reason any business is set up is to create wealth for a business owner and their family or to create funds to give away or invest into other ventures.

    Either way, we always remember that the key factor is to generate wealth and be able to access it as easily and as tax efficiently as possible. We keep this in the forefront of our mind when advising businesses owners, so that cash is not stockpiled in the wrong place whilst ensuring that clients have access to the funds in their business when they need it. Ideally, this is all done, without triggering unnecessary tax bills. But, to take money out of a profitable business, there are some fundamental principles to remember.

    Principally, the business should have a separate bank account to the business owner and the money in this account isn’t yours until you ‘pay it’ to yourself. Business funds should be kept separate from personal finances and treated like they are someone else’s.

    How the business was initially set up and funded will also have an impact on the remuneration plan we create for a business owner. At Cypher we generally deal with business owners of private limited companies. As a separate legal entity, limited companies  not only protect their owners from certain liabilities, but stand to be more tax efficient than sole traders.

    1: Director’s Loans v Share Capital

    For start-up limited companies, the distinction between a director’s loan and share capital is something we spend quite a lot of time discussing. This is a concept that trips up so many new business owners so it is vital they get a handle on how their director’s loan works and why it’s so important.

    A typical scenario might be that to set up a business and fund it for the first five to six months, a director or owner transfers a payment of around £15,000, into the company bank account. Generally, we would advise that they DON’T put this in as share capital (i.e. create 15,000 £1 shares), when they set the company up.

    If a business owner invests their £15,000 in this way, this money belongs to the business; it is sunk, dead, and is not coming back to them until the company is closed down. Instead, what they should do is create a single £1 share and invest the remaining £14,999 as a director’s loan – a loan from them to the company. As and when funds are available, this loan can then be repaid, tax free, to the business owner.

    If, once the business is profitable, they want to take funds out of their company, they have the option of taking dividends (the first £2k of which is tax free, the rest taxed at either 7.5% or more) or repaying the director’s loan.

    Generally, the most tax efficient strategy comes from a mix of dividends and directors loan repayments. We do advise a note of caution here, as this is an area that can cause difficulty for some business owners.

    If a business owner provides a start-up loan and then begins to draw on these funds, monthly as part of their remuneration package this is fine in itself, but, if the company stops making a profit,  and the owner/director continues to take this same amount then the directors loan account could end up overdrawn (i.e. the business is now loaning money to the director!).  This could result in a 32.5% Corporation Tax charge if it’s not managed correctly, so it’s really important to talk to your accountant about your director’s loan balance regularly.

    2. Directors salaries

    Business owners running a limited company must remember that the revenue and profits they generate are NOT their money, it is the company’s money until they pay themselves a salary or take funds out as dividends.

    If a business owner intends to pay themselves or any other employees more than £113 a week, they should first register for a payroll scheme with HMRC. If you use Xero to run your business accounts you can use its inbuilt payroll module to create the payslips and file the monthly reports with HMRC.

    If you would like advice on setting up a payroll scheme or with running your ongoing payroll then get in touch with our experts today

    Typically, most directors’ start on a salary of around £9,500 a year, which we recommend businesses put through as payroll. This amount is below the threshold for personal tax, and National Insurance Contributions (NIC). Business owners avoid paying Income Tax and NIC, but they still qualify for the State Pension and benefit entitlements because they earn above the Lower Earnings Limit of £6,204/year. The company then saves 19% Corporation Tax; this is the same for every director that contributes to the business.

    3. Dividends

    After wages or loan capital, assuming the business is profitable, further funds can be taken out as dividends. Dividends represent the distribution of corporate profits to shareholders, based on the number of shares each holds in the company. This is an important point to note, as any dividends paid out need to be in proportion to share ownership. If it is a 50/50 split, then one director can’t be paid 100% of the dividends.

    It is worth knowing that the first £2,000 taken out as dividends is tax free; the balance is taxed at the dividend version of your marginal rate which is 7.5% or 27.5% depending on your level of taxation. If a business director decides to take the minimum allowance as a salary and instead take the majority of their funds out of the business as dividends, then to understand the level of dividends a company can yield, first we have to understand what profit the business is expected to make over the 12 months of its financial year and how this will affect cash flow.

    Remuneration planning

    To help business owners plan the remuneration they can or need to take out of a business, we spend a lot of time with start-ups building them a basic remuneration plan. Often a new business owner will have some funds to survive on for the first five to six months, but we also advise them to still take a salary even if it is at the lowest rate. This is sensible for tax planning.

    Then in month nine of a business’s financial year, we offer a pre year-end review, which is a service we provide for all clients. This means that clients get tax advice before the year end, rather than after year end. You can do little to affect it in month 13 because it has already happened.

    By month nine we can forecast a more robust remuneration plan, identifying the real levels of profit a business is likely to make. We know we are taking out £9,500 for salary, we need to keep around 20% back for corporation tax, which leaves a dividend of ‘x’ that a business owner can then take out of the business.

    Having a business plan and a remuneration plan enables a business owner, particularly a start-up, to have confidence that they can survive the first year and understand the levels of income they can expect. Tying all their funds up in their business may not be feasible with other household bills to pay.

    Get in touch

    If you would like more advice on how to take funds out of a limited company get in touch today.

    How to set up a business

    How to set up a business 150 150 Cypher

    How to set up a business

    Whether you want to set up a side hustle or create a start-up company for yourself, there are some key decisions you must make first. Often, new business owners can find this daunting so it’s a good idea to enlist the help of an accountant to help you, because then you have the confidence it is done right. Matt Williams sets out how Cypher helps new start-up businesses set off on the right foot.

    Step 1 Business Structure

    The first step for any business owner is to understand what structure their new business should have in order for it to be run most effectively. Getting this right in the beginning is important because you don’t want to find that seven months down the line, when the business is flying, that you have to change structure. Generally, we do this by fast-forwarding 12-18 months; we look at the potential of the business, try to understand what it might look like in the future and create the right structure to support that business. For the majority of UK businesses there are four options; two unincorporated and two that are incorporated with Companies House.

    Sole trader 

    An unincorporated, sole trade business is the simplest setup. You need to prepare a simple profit and loss account and file an annual tax return with HMRC to report your profit, but that is it. But remember, as a sole trader, you are taxed on this profit, whether you take the funds out of the bank or not.

    Partnership 

    A partnership is exactly the same as a sole-trader, except there are two or more people of equal standing in the business. You have to file a partnership tax return and then personal tax returns each year but your business remains unincorporated.

    Limited Liability Partnerships (LLP)

    LLPs offer you the liability protection that a company does but the tax position of a partnership. The only real benefit of an LLP type structure is that if you have a business that changes owners fairly regularly, like a professional services partnership, which has partners retiring, new partners coming in, you use the LLP, which is easier than a private limited company to do that.

    Private Limited Companies 

    Within our client base, Cypher supports around 96% private Limited Companies as this is the route that is most suitable for our clients. Typically, assuming you will make a profit of more than £45-50,000 a year, then this is the most tax effective way to set up a new company.

    The largest benefit for doing this is liability. As a separate legal entity, limited companies  not only protect their owners from certain liabilities, but stand to be more tax efficient than sole traders. Being incorporated protects the business owner from being sued and losing their personal wealth, possessions or even their house. Assuming you don’t do anything fraudulent, as a business owner you are only liable for the amount of share capital you put in at the start or any outstanding funds, like bank loans that you may have personally guaranteed.

    The second benefit is the tax efficiencies. As a sole trader, you are taxed on all of your profits, whether you take funds from the business or not. As a limited company, companies pay Corporation Tax on their profits of a flat rate of 19%. Directors can then minimise their personal tax and National Insurance Contributions (NIC) by paying themselves a mixture of a salary and dividends. Broadly speaking, limited companies are often more tax efficient than sole traders. In addition, there’s a wider range of allowances and tax-deductible costs that a limited company can claim against its profits. Sole traders do not have the same tax benefits. They pay 20-45% Income Tax on all taxable earnings, as well as Class 2 and Class 4 National Insurance.

    The third benefit of incorporating your business is that you will seem much bigger than perhaps you are. This can be important when a potential client or customer is researching their options.

    Step 2 What’s in a Name

    A lot of people get bogged down with this when, in reality, you can trade as anything you like.  Honestly, if you can’t think of a name, use your favourite colour, followed by your favourite shape or animal. There are, of course, some other considerations; you may want to see what web addresses are available or similar URLS used by a direct competitor but this doesn’t stop you registering your company in the first place. You may also want to buy your favourite web addresses in advance, no harm in planning ahead.

    Step 3 Shareholders v Directors 

    If you have decided on a limited company structure and have chosen a name, you then need to identify shareholders, who own the company and directors, who will run the company. Often they are one and the same, but there is no requirement for them to be so. For example, a business may be owned by husband and wife but in reality it is the wife’s business and she is the sole director. The reason the shareholding is important is that any dividends paid out need to be in proportion to share ownership. If it is a 50/50 split, then one director can’t be paid 100% of the dividends.

    Step 4 A registered office 

    Next, you need to set up a registered office, which can be your house, or preferably your accountant’s. If someone wants to offer you a sizable contract, it helps that your business has a recognisable address, and not just your shed!

    Step 5 Bank Account 

    It is very important that you set up a business bank account that you treat as 100% separate from your own. It is NOT your money until you pay it out to yourself! Even as a Sole Trader, you need a separate account. As a limited company, as a separate legal entity, it is important to make a distinction between what’s yours and what is the companies.

    Step 6 Payroll 

    If a business owner intends to pay themselves or any other employees more than £113 a week, they should first register for a payroll scheme with HMRC. Businesses can choose which payroll system to use and it will help record employees’ details, work out employees’ pay and deductions, report payroll information to HMRC and calculate statutory pay, for example, maternity or sick pay.

    Step 7 VAT

    A lot of people don’t want to register for VAT because they see it as an extra burden. You have to do a return every quarter. And, if you deal direct with consumers, then potentially you become 20% more expensive than your competition. But if you are Business to Business (B2B) then you are VAT neutral. Your customers are able to claim the VAT back and you can recover the VAT that you are spending. So really as a limited company, services business customers, there is no reason not to do it. The thing about registering for VAT is that it gets you into good habits by making you do your accounts each quarter in order to file the return.  It often makes your business look a lot bigger than it actually is, offering it a level of kudos. Of course, if you are fundamentally scared of your bookkeeping, you should outsource it immediately and let someone take care of it for you.

    But in reality, using a cloud-based solution like Xero, the quarterly VAT returns can almost be a simple as pushing a button.

    Setting up yourself

    Hopefully this blog gives you some idea of the steps someone should take to start up their own business. Depending on the ambition of a business, we decide on the appropriate structure. We consider all routes but if it is more than a lifestyle business, or at least it has the potential to be, then typically, we would talk to a client about starting up as a limited company rather than as a sole trader.

    As the saying goes, you dress for the job you want, so it makes sense to build the structure for the business you aspire to own. If you would like advice on setting up a new company, then we think it is never too early to speak to an accountant.

    We love speaking to people in the pre start-up phase. We will happily talk someone’s ideas through to see if it has the legs to take off. If you would like help with setting up your new business venture, get in touch.